Digital Marketing Training Overview
Contents
1 Digital Marketing Training Overview
1.1 Course Duration
1.2 Course Prerequisites
2 Digital Marketing Course Content
2.1 Digital Marketing Introduction
2.2 Understanding the Website
2.3 Website Creations
2.4 Keyword Selection Strategies
2.5 Search Engine Optimization (SEO)
2.6 On Page Optimization
2.7 Offpage Optimization
2.8 Social Media Optimization (SMO)
2.8.1 Google+
2.8.2 Facebook
2.8.3 Twitter
2.8.4 LinkedIn
2.8.5 Instagram
2.9 Search Engine Marketing (SEM)
2.9.1 Introduction to SEM
2.9.1.1 Google Adwords
2.9.1.2 Google Adwords Express
2.9.1.3 Bing Ads
2.10 Social Media Marketing (SMM)
2.10.1 Introduction to SMM
2.10.1.1 Facebook
2.10.1.2 Twitter
2.10.1.3 LinkedIn
2.11 Affiliate Marketing
2.12 Email Marketing
2.13 Mobile App Promotions
2.14 Certifications
2.15 Reporting
2.16 Tools
2.17 Youtube Marketing
2.18 Online Earning Types
2.19 Google Adsense
2.19.1 Affiliate Marketing
2.19.2 Freelancing
2.19.3 Entrepreneur
2.19.4 Resume Preparation Guidance
2.19.5 Mock Interviews
2.19.6 Interview Tips
2.20 Are you Located in any of these locations:
Course Prerequisites
Everyone with basic computer skills can learn this Course
Digital Marketing Course Content
1. Digital Marketing Introduction
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
2. Understanding the Website
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
3. Website Creations
- Blogger
- WordPress
5. Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
6. Search Engine Optimization (SEO)
- What is SEO?
- How do search engines work?
- SEO Tools
- Web Position Analysis
- Competition Analysis
- Google Algorithms and Updates
7.On-Page Optimization
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag
- Anchor Text
- Header Tag
- Robots.txt
- XML Sitemap
- Redirections ( 301, 302)
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
8. Off-page Optimization
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classified Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers
Social Media Optimization (SMO)
9. Google+
- Set-up and usage
- Company profile
- Communities Creations
- Promotions
- Event Creations
10. Facebook
- Profile Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
11. Twitter
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
12.LinkedIn
- Profile Creations
- Company Page Creations
- Tips and Guides
- Linkedin posts
- Linkedin promotions
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
13.Instagram
- Integration Techniques
- Promotional Techniques
Search Engine Marketing (SEM)
Introduction to SEM
14. Google Adwords
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
15. Google Adwords Express
- Setup
- Google Mapping Ads
16. Bing Ads
- Setup
- Marketing
Social Media Marketing (SMM)
Introduction to SMM
18. Facebook
- Sing up
- Payments Methods
- Paid Promotion
- Video Ads
- Event Marketing
19. Twitter
- Set-up and usage
- Tips
- Promoted Tweets
20.LinkedIn
- Setup Paid Ads
- Linkedin Post promotions
- LinkedIn Paid Campaigns
21. Affiliate Marketing
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affiliate marketing types
- Affiliate marketing tools
- Earning Techniques
22. Email Marketing
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
23. Mobile App Promotions
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
24. Certifications
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certification
25. Reporting
- Google Webmasters
- Google Analytics
26. Tools
- Alexa
- VIDIQ
- AddThis
- MOZ
27. Youtube Marketing
- Youtube Channel Setup
- How to Rank and Optimize YouTube Videos
- How to get more views and Subscribers
- How to Promote Your YouTube Channel
- How to boost your Business with a YouTube channel
- Learn to Edit VideoLearn ways to Make Money from YouTube
- How to Setup YouTube Premiere
- Youtube Earning
- Youtube Advertising
Online Earning Types
1. Google Adsense
- Content Marketing
- Video Marketing